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Why Do Companies Prefer Promotional Pens? Marketing Articles | March 26 adidas iniki runner sale , 2008 Promotional pens are preferred by most of the companies as the best tool for brand promotion.
Many researches were conducted on the behavior of customers towards promotional gifts. The result shows that the customers were happier when they received utility articles such as pens, bags, etc. Among the various promotional articles, most of them prefer pen mainly because of their better utility than the others. Thus pens have become the favourite choice of companies as promotional items.
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The promotional value of pens is found to be much higher than many other costlier promotional items. For example adidas nmd racer sale , a pen that is imprinted with a brand name on its clip exchanges the impression of the brand throughout the day, even if it is sitting idle in the pocket. As the person moves around, the visibility of the pen increases, bringing infinite scope for brand promotion. Many companies choose pens as ideal gifts that can be given at various promotional campaigns because of their universal acceptance. You need not consider the gender adidas nmd human race sale , age or any geographical factors of the customers while gifting them with a pen. They are suitable to all, irrespective of their gender, caste, etc. They can be distributed in any climatic conditions too.
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