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White Papers vs. Case Studies: What Works Better? Marketing Articles | October 12, 2007
White papers and case studies are highly effective marketing tools. But is one better than the other? Here?s some educational marketing on how combining these two can provide your business with customer success stories.
When considering your most effective marketing tools in B2B sales, case studies and white papers consistently rank at or near the top. But is one better than the other? Which should you use?
The answer is both. Together Cheap Mike Williams Jersey , these two powerful players are teammates that can deliver winning results for your marketing campaigns.
But they perform very different functions. Their differences, however, are why they make such a potent combination. Consider them a terrific1-2 punch..
White papers are informative and persuasive, combining the factual elements of an article and the influential aspects of a brochure without the gloss and hype. They are highly educational, used as a vehicle to establish trust and credibility in business-to-business marketing.
"Educational marketing" is an apt description for white papers, since they are mostly by businesses that have a complex or technical product or service to sell. They should focus on the prospects? needs and aid them in their decision-making process.
By comparison, case studies are a third-party endorsement of a businesses? products or services. Commonly referred to as customer success stories Cheap Derwin James Jersey , case studies are built around a problemsolution format. They showcase your business by profiling real people at real companies who have overcome obstacles and solved their problems, thanks to the help of your firm?s product or service.
Written in a similar style to a magazine feature story, case studies are benefit-driven. Human nature draws us to a good story. People would much prefer to read about other people and how they ? rather than a product or service ? solved their problems. Also, an engaging story carries much more credibility than a sales pitch.
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