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Ezine Marketing: 3 Essential Components Required to Make More Sales From Your Email Newsletter ECommerce Articles | March 3 Authentic Emmitt Smith Jersey , 2008 Marketing by email newsletter is not yet dead, despite the pervasiveness of blogs and social networking. Your email newsletter is one of the most effective marketing strategies at your disposal to develop the "like, know and trust" factor with your target market. Increase your sales with these 3 essential components that every email newsletter should contain.
Copyright (c) 2008 Donna Gunter
Contrary to popular opinion, marketing by email newsletter is not yet dead Tony Pollard Jersey , despite the pervasiveness of blogs and social networking. What I like best about ezines is that I have a list of people who like, know and trust me, so anytime I do something, such as offer a teleclass or a product for sale Connor McGovern Jersey , they are a ready, willing, and responsive target market.
Several years ago when I debated about eliminating my ezine from my marketing mix and substitute a blog instead, I heard a very strong and resounding "No!" from my readers. Some people prefer to get an ezine in their email inbox on a regular basis Trysten Hill Jersey , while others prefer to get blog feeds. I do have a blog and post my email newsletter articles there, as well, so I think I have created the best of both worlds with this marketing strategy.
Once I convince clients of the need for an email newsletter, the first question I hear is Taco Charlton Jersey , "What do I put in the ezine?" The contents of my email newsletter have changed over the years, but over time I have discovered 3 essential components that every email newsletter publisher should include in her newsletter:
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