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Every businessperson knows that customers are valuable. Repeat customers are the most valuable of all. The fastest route to small business growth is through building a strong base of repeat customers. Yet the vast majority of businesspeople do not take the simple steps that keep existing customers. Hence Chauncey Gardner-Johnson Womens Jersey , most new businesses fail, and older ones go through hard times when the economy does.

Which companies disappear first in an economic downturn? The ones with the least solid repeat customer bases. What is commonly overlooked is that what turns customers into repeat customers is not just quality of product. What creates repeat customers is the overall quality of the business, which includes quality of product, but oh, so much more as well.

Quality is the single most important determining factor of small business success on a long-term basis. This statement is true across the boards Erik McCoy Womens Jersey , in every industry and trade. Musical groups are usually short-lived, unless they are very, very good musically. New restaurants pop up every week, and disappear within months.

Hundreds of business books focus on how to improve specific areas of a company: customer relations, advertising Alvin Kamara Womens Jersey , personnel management, inventory control, and hundreds of other aspects of businesses. They keep missing the common denominator: the underlying principles of quality. The principles of quality apply to each and every area of business. Implement these principles across all the functions of a business, and that business will succeed (assuming it actually has a real and valuable product).

Customers come back because they are pleased, not because they are merely satisfied. They got what they wanted Marshon Lattimore Womens Jersey , and a little more, or they got what they expected, and a little more. They felt comfortable. They understood or were helped to understand what they needed to know. They saw nothing that lowered their opinion of your business: no stupid mistakes, no dirt, no unpleasant people. More important Tre'Quan Smith Womens Jersey , they saw things about your small business that left them with a good opinion.

Not only do the customers come back, but they tell their friends.

Make quality the first and highest priority in your business, even above profits, and the profits will come soon enough. Learn about quality, think about it Marcus Davenport Womens Jersey , incorporate it into every aspect of the business from bookkeeping to addressing envelopes to buying raw materials to sweeping the front walk. Most important, get everyone in your company to do the same thing.

Demanding quality from your staff does not work all by itself. Sadly, many people equate "improving quality" with "wasting time." They can even feel foolish or apologetic about trying to do something better than is normally expected. So the effective approach is not to demand quality from your staff, but to expect it. Start raising the standard of what is expected. First with yourself, and then with others.

You will run into opposition. Muttering and grumbling will occur. But your best staff will embrace every step you take to make things better. Those who don't are holding your business down from its potential success.

Finally Michael Thomas Womens Jersey , one more step is critical. You have to find out what your customers think of your business. You can ask them; you can provide a very easy link on your website for complaints and praise and suggestions; you can run a contest on "The five things you like most and least about this company"; however you do it, you must do it. Without this knowledge, you will often be shooting in the dark in your efforts to improve. With it, you can soar straight to bull's-eye after bull's-eye.

Note: This original work is copyright 2010 by Don Dewsnap. Also published in Associated Content directory. Enhance Your Beauty in Stunning Prom Dresses
Posted On : Dec-22-2011 | seen (144) times | Article Word Count : 465 |

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